If there is a website in a forest but nobody sees it, is it really a website? My answer: not really. This is why I created webSQURL… to help websites, particularly, new websites find readers and viewers. Meanwhile, I’m going through the same process with webSQURL. For example I’m bummed that when I try searching for “Web Squrl” Google shows results for “web squirrel”. Bing says “Do you mean web squirrel?”, shows two results for “web squirrel”, then shows results for “web squrl” with this site being #1 (or #3) depending how you look at things.
I’ve learned that getting your keywords to align with your website’s mission is critical. If you have a deliberately misspelled or unusual name like sqURL or webSQURL, you have some SEO work to do.
Right now webSQURL is only getting about 3.3% of its traffic from search. That is pretty weak. However, this is typical for sites less than 6 months old. My older “healthier” sites get greater than half of their web traffic from search.
For better or worse the solutions to the web search traffic problems can be solved with two techniques 1) time, 2) having a keyword strategy. Time takes patience. Keywords take attention. Google Webmaster Tools and Google Analytics (and Google search queries) help me piece together a keyword strategy. When people hear and remember “web squirrel” they are unlikely to spell it “web squrl”… at least not a first. So even if they are looking for my site specifically they are likely to have difficulty finding it. That is why I am featuring the words web, squirrel, and web squirrel heavily in this post. You can use similar techniques to help fix SEO and search issues for your website. Just remember that overnight results don’t occur in search. It is a long road.
Fret not, because web “squirrel” is here to find ways to shorten that road to website search nirvana. We have plans that start with web URL (web site) aggregation, then progress to web directory services, then to featured web placements. Our new moto is “David versus Googliath”. In the same way that a start up named Google took on the giant Yahoo!, webSQURL will try to take on Google. It’s really not web “squirrel” versus Google, but web “squirrel” engaging in coopetition with Google (and Bing).